3.2 Tianyue
sales network throughout the country
Tianyue started to set up offices in 9 cities,
Jinan, Zhengzhou, Xi’an, Chengdu, Wuhan,
Beijing, Shanghai, Guangzhou, Nanjing, etc. so
as to jointly enjoy sales network with clients
throughout the country and logistics points. By
2003, Tianyue plans to set up marketing and logistics
network in 35 cities for covering marketing and
logistics network throughout the country.
Many building materials cities will be distributed
in large and medium cities as the important centers
of collecting and distributing building materials
in China. 35 network points of Tianyue will be
built up on the basis of these building material
cities. This guarantees the networks and points
of Tianyue are the nearest to users and purchasers.
Tianyue popularizing documents, Tianyue special
subject film and virtual trade market terminal
are available in these networks and points. Namely,
people can consult and read the supply and demand
information of clients both in and out of China,
the introduction of enterprises joining in Tianyue
and commodity display (three-dimensional cartoon)
through the connection with Tianyue trade center
and information system. Meanwhile it is a micro-type
Tianyue exhibition hall to display the products
of Tianyue clients and impart the traders of the
building materials city and those to the city
to purchase building materials a completely new
Tianyue image and selling pattern. Thus the virtual
and practical exhibition and retail network covering
the whole country will promote users and purchasers
through new and high efficient conception of the
users and retailers. This network is jointly enjoyed
by all customers of Tianyue for retail and marketing
purposes. The scale economy thus formed can help
clients to reduce production costs effectively.
Because any medium and small sized enterprises
can not independently support such a network covering
the whole country. The responsibilities of the
network are as follows:
u Taking the responsibility for all marketing
activities of Tianyue local free trade city, building
up relation with main local purchasing parties
and selling parties, popularizing and introducing
Tianyue to them, absorbing new customer to join
Tianyue and attracting the purchasers of users
to deal with purchase at Tianyue.
u According to the requirement of the customers
stationing at Tianyue, exploring market to sell
and retail commodities for them. Visiting their
customers to carry out after-sale service. Charges
can be gained in the form of commission.
u Gathering the supply and demand information
on local building materials market (classified
as per commodities), summarizing and reporting
them to the information center of Tianyue headquarter
and feeding them back to customers related after
tidying them up. Practical survey can be made
according to the requirement of customers. For
this work, great attention is attached to some
large purchasing customers and close relation
is built up with them, making them finally become
key points among Tianyue supply link.
u Implementing the following functions in coordination
with the material dept. of Tianyue headquarter.
a) Taking charges of commodity acceptance, loading
and unloading and necessary shortening of local
transport and storage.
b) Organizing land transport of commodities to
be exported and collected at port.
Tianyue has many cooperators in building materials
occupation throughout the country and connects
their selling network into Tianyue selling network
to serve customers.
At the same time, Tianyue is setting up branches
in US, Europe, Russia, South America, Japan, Korea,
Southeast Asia, Africa, etc. so as to offer customers
with information, trade, logistics, keeping relation,
service after sale and other valuable service.
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